About Miss Lala and Founder Fine Rees
Fine Rees aka Miss Lala in Miss Lala’s Boudoir In Primrose Hill 2006
Photo By Oliver Lim
An Introduction To Miss Lala Presents And Miss Lala’s Boudoir By Marcel Knobil Brand Guru & Founder Of Superbrands and Cool Brand Leaders.
Decades ago Miss Lala captured the imagination, and ignited the curiosity, of fashionistas around the globe. Its outlet was a magnet to leading fashion buyers and designers.
I was one of the few people to step over the threshold who wasn’t a celebrity! And was seduced by the charm, freshness, irreverence and yet beauty and elegance of Miss Lala’s product and retail environment.
Despite being hit by relentless agony and misfortune resulting from Lyme Disease, Fine Rees has displayed incredible fortitude and has somehow managed to conjure-up a new and formidable Miss Lala collection. Lyme Disease may have decimated her health, but it has totally failed to compromise Fine’s talent, flare and creativity.
The collection is a wonderful contemporary spin on fashion heritage from the most majestic of comeback queens.
About Designer And Founder Fine Rees AKA Miss Lala
Bonjour mes darlings! My name is Fine Rees (pronounced Feena) and I’m a half British, half Danish, ex-actress who worked in Copenhagen, Los Angeles and London. Delighted to meet you! Once upon a time, back in 2009 I was the founder of two joyously glamorous London Lingerie And Lifestyle boutiques called Miss Lala’s Boudoir. One in North London’s leafy Primrose Hill and one on Monmouth Street in the heart of Covent Garden. They were inspired by a combination Of Parisien Showgirl chic and Old Hollywood Glamour.
My Lingerie Label
I had a successful lingerie label, Miss Lala Presents (launched in 2006), which was sold by luxury department stores Harrods, Harvey Nichols, Knightsbridge, Selfridges London, Fortnum & Mason and Fenwick Bond Street. It was also stocked by fine independent lingerie boutiques from Copenhagen and Paris to Sydney, LA and New York. My lingerie icon Chantal Thomass had named it one to watch at the Salon International De La Lingerie. I had a cult celebrity following with Scarlett Johannson proclaiming she loved our ‘cute little bloomers’ and vogue model and It girl Ben Grimes claiming the bra was the best fit she’d ever come across. Regulars Gwen Stefani And Helena Bonham Carter had been photographed by paparazzi laden down with my cute blue and pink bags. I had enough glorious press coverage to paper my boutiques many times over.
My Battle With Lyme Disease
But during my wonderful and exceptionally hectic 6 years in business my health had been slowly deteriorating from a mystery illness and by the January of 2010 I found myself completely bedbound. I had to close my shops, put my lingerie label on hold, give up my apartment in London and move in with my parents in the countryside so that they could care for me. I finally received a diagnosis of complications due to Late Stage Lyme Disease and Co-Infections. I have spent the past 11 years bedbound/housebound and in and out of clinics and hospitals receiving treatment thanks to a GoFundMe campaign backed by incredibly kind family, friends, customers and lingerie industry collegues. I am still a disabled, mostly housebound, wheelchair user but I’m slowly improving and I am beyond thrilled to finally be back, with all new designs which take inspiration from my most popular lingerie designs, prints and motifs but reimagine them in an exciting new way, for a new decade. Beaucoup de love and kisses, Miss Lala xx
To read more about my battle with Lyme Disease
The Daily Mail
To contact me please email at firstname.lastname@example.org